Your Old Identity Is Costing You Millions💰
Hey Income Flippers,
“What got me here will not get me there. In fact, those systems and habits can trap us if we’re not willing to think differently or think bigger.”
I’ve been sitting with this line a lot lately.
There are moments in life where you realize the very habits and systems that helped you get to this point…become the exact things that can hold you back from the next chapter.
I felt that deeply over the last few months.
For 20 years, I’ve been able to outrun most problems with hard work, energy, and sheer force of will.
Those early habits built the foundation of everything we’re building today. They served me well. But the truth is, I’m not trying to build the same life I was chasing 20 years ago.
The goals are bigger. The platform is bigger. The vision is bigger.
And the next version of myself can’t operate with the same behaviors or frameworks that got me through the early stages. That’s the part most people miss. Most people think the next level is about doing more of what they’re already doing.
More hours. More hustle. More pressure.
They stack responsibilities on top of responsibilities until they’re drowning in their own success. And they call it progress.
But that’s not how growth works.
Your old identity is wired for survival. Your next identity has to be wired for scale. And those two versions of you don’t operate the same way.
In my world, we constantly ask a simple question: Who does the next chapter require me to become?
That question forces you to let go of old habits, old systems, old roles, and sometimes old beliefs that no longer serve you. It forces you to upgrade how you think, how you lead, and how you spend your time.
A few years ago, I had this moment. I realized I was still making decisions like I was running a small operation out of my basement—even though we were operating in multiple markets with multiple verticals and a much larger vision.
I was trying to build a future company with a past identity. And it wasn’t going to work. As soon as I let go…As soon as I trusted the leaders around me…As soon as I stopped trying to be the old version of myself…
Everything started elevating.
The systems got cleaner. The people stepped up. The business began to rise to the level of the vision. And I finally had the space to think bigger, not just do more.
The next level demanded a different version of me—and it will demand a different version of you, too.
If you’re feeling stuck, it’s rarely because you lack opportunity. It’s usually because you’re still operating with habits designed for a previous chapter of your life.
When you’re ready to evolve…everything opens up.
If you’re on your own version of this journey and you want the roadmap that takes you from being the engine of your life to becoming the architect of it, two things will help.
Join our community—it will surround you with people who think bigger.
www.gridinvestor.com
Rob
Rob Chevez
Founder, GRID Capital Partners
P.S. The conversation doesn’t stop here. Join the GRID Facebook community and be part of something bigger.
P.P.S.— Quick story for the week: Before Sara Blakely built Spanx into a billion-dollar company, she spent seven years selling fax machines door-to-door. Seven years of rejection, slammed doors, and long days in the Florida heat.
She had no investors, no connections, and no pedigree. Just an idea, $5,000 in savings, and the belief that she could become someone bigger than her circumstances. That identity shift changed her life—and it all started with the courage to evolve.
