You Already Know What to Do—You’re Just Not Doing What’s Required 🤔
Hey Income Flippers,
“So many people know what to do… but they don’t do what’s required.”
I’ve been thinking about this a lot lately.
Everywhere I go, I meet talented, capable, well-intentioned people who already know the answer.
They know the steps. They know the moves. They know the habits that would change their life or business.
But they’re not doing what’s required to actually get the outcome they say they want.
Doing what is required is hard.
It demands that you stop negotiating with your feelings.
Most people are driven by what they feel in the moment, not by what their future requires.
If you only act when you “feel like it,” you’re guaranteed to stay exactly where you are.
You have to do the reps.
You have to do the work.
You have to put in the time.
And not just any work—the required work.
That’s a different game entirely. Here’s what most people get wrong:
They assume the required work is physical action, when in reality, the most important work is mental work. Strategic work. Thinking work.
The work that forces you to zoom out, question assumptions, and rebuild how you operate.
You’re so busy doing what you’ve always done that you’ve stopped asking whether what you’re doing even matters.
You’re checking boxes instead of building systems. You’re repeating tasks instead of building capacity. You’re staying in motion without actually moving forward.
If you’re not where you want to be in life or business, it’s because you haven’t put in the work required to get there.
That statement is true every single time. There’s no way around it.
One piece of research I came across said that top performers spend almost 30% of their time on thinking, planning, and strategic improvement—while average performers spend nearly all of their time doing the same tasks over and over again. It’s not more effort—it’s better effort aimed at the right things.
Here’s some advice that changed everything for me:
Find someone ten steps or ten years ahead of you—someone who has already built what you’re trying to build—and ask them a simple question:
“What are my next three to five moves?”
Most of the time, those moves involve building systems, hiring correctly, developing leaders, creating departments, or restructuring how energy flows inside the business.
Rarely is it “just do more of what you’re already doing.”
When you ask someone further ahead what’s required, you stop guessing and start building. You are the architect.
And architects don’t build walls brick by brick—they design the entire structure. That’s what doing the required work looks like.
Not more effort. Better effort. Not more activity. Better sequencing.
If you’re feeling stuck right now, stop what you’re doing.
Ask yourself a hard question, "Am I doing what’s required to reach the outcome I want… or am I just busy?”
When you shift into required work, everything changes—how you think, who you hire, what you ignore, and what you focus on next.
If you want help identifying those next three to five moves, join our community.
You’ll see the sequential steps to go from producing the income to architecting the machine that produces income.
Rob
Rob Chevez
Founder, GRID Capital Partners
P.S. The conversation doesn’t stop here. Join the GRID Facebook community and be part of something bigger.
